Friday, May 28, 2010

Verbs make bad Trademarks

When your brand name becomes a generic term, it's bad news for the brand. It's doubly bad for the brand when the name gets turned into a verb. Here's why:



Fortunately (for Google) this is a spoof. But Trademarks have been ruled to be unenforceable if they become used as general terms. If that happens to your brand, it's, err, evil.

1 comment:

ASM826 said...

You can't stop it, though. Here's an interesting list. http://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks